The present study focuses on the significance of value education in pre-service teacher education, highlighting the teacher’s role as the true transmitter of curriculum and social values. Value education is essential for character building, reducing the value crisis, and nurturing enlightened citizens. The study was conducted among B.Ed. students from IASE, Saidapet and Lady Willingdon IASE, Chennai, during the academic year 2006–2007, using a questionnaire to assess awareness and attitude towards value education. Findings reveal that while only 39% of the students were aware of value education in their previous courses, all participants expressed a favorable attitude towards its inclusion in the B.Ed. curriculum. Respondents emphasized the importance of innovative methodologies, moving away from traditional practices, to impart values effectively. The study concludes that value education should permeate every aspect of teacher education, ensuring teachers play a pivotal role in instilling values and resolving value conflicts among students, thereby strengthening society and the nation.