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PEER-REVIEWED
Research Study – Published: June 12, 2023
Social Media and Achievement Motivation of High School Students
Dr. Santhanalakshmi, K.
ABSTRACT
Media plays a vital role in communication tools shaping public opinion. Due to the
increasing contribution of media in the education sector, the media sector has gained
significant importance among students. This study examines the influence of social
media on the achievement motivation of high school students. Simple random sampling
technique was adopted, and the sample consisted of 100 high school students from
Kanchipuram district. Data analysis was carried out using t-test and multiple linear
regression analysis. The findings reveal a significant relationship between social media
usage and achievement motivation among high school students.
Keywords: Achievement motivation, High school students,
Media, Social media
This is an Open Access Research distributed under the terms of the Creative Commons
Attribution License (www.creativecommons.org/licenses/by/4.0), which permits
unrestricted use, distribution, and reproduction in any Medium, provided the original
work is properly cited.
How to cite this article: Santhanalakshmi, K. (2023).
Social media and achievement motivation of high school students.
Indian Educational Researcher, 16
(1), 35–40.
Received: April 03, 2023;
Revision Received: May 22, 2023;
Accepted: June 12, 2023.
Responding Author: Dr. Santhanalakshmi, K. @ santhanalakshmianand@gmail.com |
ORCID
Article Overview: ISSN: 0974-2123 |
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Published in Volume 16, Issue 1, January – June, 2023
